Mobile service - methodology proof
Mobile service business: 37 percent share of local voice across 169 square miles
Relevant to any jeweler serving a wide metro rather than one neighborhood, and to gold buyers who draw customers from a full drive-time radius.
The starting position
No Map Pack appearances outside a two mile radius. Zero share of local voice across the target service area. Incoming calls limited to existing customers. The owner arrived openly skeptical after previous agency experiences.
The eight week build
- Weeks 1 and 2: 49-point geographic analysis across the metro, a 169 square mile target service area established to match actual operating capacity, service zones mapped to real travel range.
- Weeks 3 and 4: primary category corrected, secondary categories added, service area parameters fixed, review generation and citation cleanup activated. Calls began arriving from areas never previously reached.
- Weeks 5 and 6: nine neighborhood landing pages deployed into an interconnected content architecture.
- Weeks 7 and 8: 37 percent share of local voice across the full area, calendar filled, a second technician hired.
The numbers
Share of local voice: 0 percent at week 0, roughly 15 percent at week 4, 37 percent at week 8.
Coverage: 2 mile radius to 169 square miles.
The lesson for jewelry
Coverage is set by what you can actually serve, not by what you would like to rank for. A jewelry buyer will drive thirty minutes for the right store and will not drive an hour. Target the radius you can win.
This client is not a jewelry business. It is included because the mechanism, not the trade, is what transfers. The jewelry-specific application is described on the relevant service and industry pages.
No contract, no obligation
Get a free 30-minute jewelry growth session
You get a live GeoGrid read on your store, the three competitors actually taking your calls, and the 90-day plan we would run. No contract, no obligation.
- A 49-point GeoGrid scan showing where you rank block by block
- The keyword clusters your market buys on, with real search volume
- A written 90-day priority order you can run with us or without us
Request your free scan
Answer a few quick questions about your store and we will set up your free 30-minute growth session. One jeweler per city, so we will tell you straight away if your market is taken.
Prefer to talk? Call or text (702) 820-5271, Mon to Sun 9am to 6pm PST.