Google Ads for jewelry stores and gold buyers

Where paid actually belongs

The most common waste we find in a jewelry ad account is spend concentrated on terms the store already ranks first for organically and in the map. It looks like the campaign is working, because those conversions attribute to it. They would have arrived anyway.

We map the paid plan against the GeoGrid. Where you already own the map, ads get throttled. Where you are absent, ads carry the market until content and profile work take over, then the spend comes back out.

Campaign structure that fits the category

• High intent local: sell gold near me, jewelry repair near me, pawn shop near me. These convert on a phone call within minutes. Call assets, tight geography, aggressive bids on the hours you are actually open.
• Consideration: engagement rings, custom rings, specific cuts and settings. Longer window, remarketing matters, and the landing page needs proof and financing answers rather than a bare contact form.
• Shopping and Merchant Center for anyone with real inventory online, including the feed work most jewelry feeds fail: GTINs, material and gemstone attributes, and image standards.
• Negative keyword discipline against traffic that never buys: costume, fake, wholesale, price lookups and job seekers.

Measured on calls, not clicks

Every campaign gets a tracking number. We measure cost per qualified call and cost per appointment, not cost per click, and we listen to the calls to find where spend is buying wrong-fit conversations.

On one Digital Domination client this work moved cost per lead from $110 to $29 in eight weeks. The lever was not bidding. It was which searches we stopped paying for.