Jewelry retail - jewelry client
Brilliant Jewelry, Mesa AZ: a two week jewelry SEO campaign
The clearest result we have had in jewelry, and the one that says the most: the owner turned his ads off because the phone was busier than the store could staff.
The starting position
Brilliant Jewelry is a full service store in Mesa, Arizona, competing in a Phoenix metro market crowded with chain retailers and long-established independents. Owner Nicolas Ochoa was running paid traffic and getting inconsistent map visibility outside the immediate neighborhood.
What we ran
A two week campaign focused on three separate keyword clusters rather than one blended target: engagement rings plus city, jewelry repair plus city, and jewelry store plus city.
GeoGrid before and after scans on each cluster, so movement was measured on position across the trade area rather than on a single averaged rank.
Google Business Profile category, service menu and media work alongside the on-site changes, so relevance and prominence moved together.
The result
Before and after GeoGrid comparisons on all three clusters showed the store moving into map coverage across areas it had not previously appeared in.
Call volume rose past what the existing team could handle. Nicolas paused paid campaigns and hired staff to absorb the demand, then recorded a testimonial about it.
That is the outcome we actually optimize for. A ranking that does not change the phone is a screenshot.
GeoGrid before and after imagery for each keyword cluster is available on request and on the strategy session.
No contract, no obligation
Get a free 30-minute jewelry growth session
You get a live GeoGrid read on your store, the three competitors actually taking your calls, and the 90-day plan we would run. No contract, no obligation.
- A 49-point GeoGrid scan showing where you rank block by block
- The keyword clusters your market buys on, with real search volume
- A written 90-day priority order you can run with us or without us
Request your free scan
Answer a few quick questions about your store and we will set up your free 30-minute growth session. One jeweler per city, so we will tell you straight away if your market is taken.
Prefer to talk? Call or text (702) 820-5271, Mon to Sun 9am to 6pm PST.