Who we help
SEO for jewelry appraisers
Appraisal searches carry a reason attached: insurance, estate, divorce, resale. Each reason is a different page and a different visitor state of mind.
The reason behind the search changes everything
An insurance appraisal is routine and price sensitive. An estate appraisal usually follows a death and needs sensitivity and patience. A divorce appraisal needs documentation that will hold up. Resale valuation is a person deciding whether to sell at all.
One generic appraisal page serves the first and fails the rest. Separate pages rank better and convert far better because the copy meets the person where they are.
Credentials are the ranking and conversion asset
GIA, AGS and appraisal society credentials, years of practice and independence from the buying side all need to be on the page in plain language. This is a category where an anonymous provider does not get chosen.
Appraisal is the front door to everything else
The person appraising a piece is deciding what to do with it. If your site also answers what happens next, whether that is insuring it, selling it, resetting it or repairing it, the appraisal becomes the first transaction rather than the only one.
Services this usually starts with
AI Search Visibility
A growing share of your buyers now ask an assistant where to sell their gold or who does custom rings in......
Local SEO and GBP
Most jewelry searches that end in a walk-in never leave the map. This is the service that puts your store in......
Google Ads
Paid search in jewelry is expensive and it is worth it, as long as you are not paying for clicks you already......
Also worth reading
No contract, no obligation
Get a free 30-minute jewelry growth session
You get a live GeoGrid read on your store, the three competitors actually taking your calls, and the 90-day plan we would run. No contract, no obligation.
- A 49-point GeoGrid scan showing where you rank block by block
- The keyword clusters your market buys on, with real search volume
- A written 90-day priority order you can run with us or without us
Request your free scan
Answer a few quick questions about your store and we will set up your free 30-minute growth session. One jeweler per city, so we will tell you straight away if your market is taken.
Prefer to talk? Call or text (702) 820-5271, Mon to Sun 9am to 6pm PST.