Eleven questions to ask before you hire a jewelry SEO agency

On exclusivity and focus

Will you sign another jewelry store in my city? If the answer is anything other than a clear no, you are funding your competitor’s learning curve.

How many jewelry clients do you currently run? Category experience is the difference between knowing that repair searches convert and guessing.

On measurement

How do you report rankings? The answer you want is a position grid across the trade area, rescanned monthly. A list of keywords with green arrows tells you nothing about coverage.

What is the primary KPI? Calls and booked appointments. If the answer is traffic or impressions, the incentives are wrong from day one.

Do you track calls? Every campaign should have a tracking number and someone should be listening to the calls.

On ownership and control

Who owns the Google Business Profile, the website, the domain, the analytics and the ad accounts? All of them should be in your name, always. Agency-owned assets are leverage against you at renewal.

What happens to the work if we leave? You should keep the pages, the schema and the profile improvements.

On the actual work

• Who writes the content, and can I see a neighborhood page you have published? Spun boilerplate is obvious the moment you read two of them.
• What are the first thirty days? A real answer names an audit, a baseline scan, category work and citation remediation. A vague answer means there is no process.
• Do you subcontract? Not necessarily disqualifying, but you should know who is touching your profile.
• What would make you turn a client down? An agency that has never declined an account is optimizing for signatures, not results.